Strategi Optimasi Mesin Pencari dan Pemasaran Mesin Pencari untuk Meningkatkan Visibilitas Digital Agen Perjalanan Daring

Penulis

Kata Kunci:

optimasi mesin pencari, pemasaran mesin pencari, agen perjalanan daring, visibilitas digital, pemasaran pariwisata, Google Ads, pemasaran konten, pariwisata Indonesia

Abstrak

Penelitian ini mengkaji implementasi strategis pendekatan Search Engine Optimization (SEO) dan Search Engine Marketing (SEM) untuk meningkatkan keterdapatan digital Agen Perjalanan Daring (APD) dalam lanskap pasar kontemporer yang kompetitif, dengan menggunakan metodologi tinjauan pustaka komprehensif yang mengintegrasikan publikasi ilmiah dari jurnal terindeks Scopus Q1/Q2 periode 2021–2025 yang dilengkapi data analitik industri dari lembaga riset pasar terkemuka. Hasil analisis menunjukkan bahwa SEO merupakan instrumen strategis jangka panjang untuk membangun prominensi organik yang berkelanjutan dengan rata-rata ROI sebesar 550% dibandingkan 200% untuk periklanan berbayar, sementara SEM memberikan keunggulan keterpaparan segera yang sangat efektif untuk inisiatif promosi temporal; pasar APD global mencapai USD 612,95 miliar pada 2024 dengan proyeksi ekspansi menuju USD 1,003 triliun pada 2030 (CAGR 8,6%), sedangkan ekosistem APD Indonesia menunjukkan dominasi Traveloka dengan penetrasi pasar 51% diikuti Tiket.com sebesar 21%. Penelitian ini berkontribusi dalam menyajikan kerangka analitis holistis yang mengkaji integrasi sinergis SEO-SEM secara khusus dalam konteks ekosistem digital APD Indonesia, dengan menggabungkan intelijen pasar terkini dan tolok ukur kinerja yang tervalidasi secara empiris.

Kata kunci: optimasi mesin pencari; pemasaran mesin pencari; agen perjalanan daring; visibilitas digital; pemasaran pariwisata; Google Ads; pemasaran konten; pariwisata Indonesia

Referensi

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Cover Jurnal Destinasi

Unduhan

Diterbitkan

30-03-2026

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Vol 1 No 01 (2026): DESTINASI: Jurnal Ilmiah Pariwisata & Hospitality

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Original Research Articles

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Hak Cipta (c) 2026 DESTINASI: Journal of Tourism & Hospitality Research

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Cara Mengutip

Strategi Optimasi Mesin Pencari dan Pemasaran Mesin Pencari untuk Meningkatkan Visibilitas Digital Agen Perjalanan Daring. (2026). DESTINASI: Jurnal Ilmiah Pariwisata & Hospitality, 1(01), 42-51. https://jurnaldestinasi.id/index.php/destinasi/article/view/11

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