Sertifikasi CHSE sebagai Fondasi Pariwisata Berkelanjutan: Analisis Efektivitas dan Peta Jalan Menuju Sertifikasi Hijau Global di Indonesia

Penulis

Kata Kunci:

pariwisata berkelanjutan, sertifikasi CHSE, sertifikasi hijau global, daya saing pariwisata, Indonesia

Abstrak

Sektor pariwisata Indonesia menghadapi tantangan untuk mengintegrasikan praktik keberlanjutan di tengah meningkatnya kesadaran global akan isu lingkungan. Sebagai respons, pemerintah memperkenalkan sertifikasi Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) sebagai bagian integral dari strategi pemulihan pascapandemi COVID-19 (Putro, 2024). Penelitian ini bertujuan menganalisis peran sertifikasi CHSE sebagai fondasi awal menuju pariwisata berkelanjutan, mengevaluasi efektivitasnya, serta mengidentifikasi kesenjangan antara standar CHSE dan sertifikasi hijau global yang lebih komprehensif. Melalui pendekatan kualitatif dengan tinjauan literatur sistematis, penelitian ini menunjukkan bahwa CHSE telah berhasil membangun kembali kepercayaan konsumen dan mendorong kesadaran awal akan pentingnya aspek lingkungan dalam operasional pariwisata (Jurnal Unived, 2025; Salsabila, 2023). Namun, ditemukan bahwa komponen keberlanjutan lingkungan dalam CHSE sering kali bersifat minimal karena fokus utamanya pada protokol kesehatan dan keselamatan (Andini, 2024). Hambatan utama dalam adopsi sertifikasi yang lebih tinggi meliputi biaya implementasi, kurangnya pengetahuan, dan komitmen manajemen yang belum kuat (Haldorai et al., 2022). Penelitian ini merekomendasikan kolaborasi antara pemerintah, asosiasi industri, dan pelaku pariwisata untuk mendorong transisi ke sertifikasi hijau global seperti Green Key atau Green Globe sebagai investasi strategis jangka panjang.

Kata Kunci: pariwisata berkelanjutan; sertifikasi CHSE; sertifikasi hijau global; daya saing pariwisata; Indonesia

Referensi

Andini, R. (2024). Sustainable tourism implementation in Indonesia: Emphasizing green tourism, community-based tourism, and local empowerment. Barista: Jurnal Kajian Bahasa dan Pariwisata, 11(1), 58–67.

Haldorai, K., Kim, W. G., & Garcia, R. L. F. (2022). Top management green commitment and green intellectual capital as enablers of hotel environmental performance: The mediating role of green human resource management. Tourism Management, 88, 104431.

Jurnal Unived. (2025). Evaluasi program sertifikasi CHSE desa wisata dalam pembangunan pariwisata berkelanjutan. Jurnal Unived, 12(1).

Lestari, A., & Purnomo, J. (2023). Financial performance of green certified hotels: A study of Indonesian hotel industry. Journal of Hospitality and Tourism Research, 15(2), 88–102.

Putro, H. K. (2024). Post-pandemic economic recovery strategies: A case study on the tourism industry in Indonesia. Ukanus: Indonesian Journal of Economics and Business, 1(1), 1–10.

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Salsabila, A. A. (2023). Implementasi standar kebersihan berbasis CHSE di Hotel Horison Rahaya Resort sebagai penyedia akomodasi wisata. BELEID: Journal of Administrative Law and Public Policy, 1(2), 96–116.

Wijaya, A. (2022). The role of sustainable tourism certification in enhancing destination competitiveness. Jurnal Ilmiah Pariwisata, 7(1), 45–58.

Yu, Y., Zhang, M., & Huo, B. (2020). The impact of relational capital on green supply chain management and financial performance. Production Planning & Control, 31(14), 1145–1157.

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Cover Jurnal Destinasi

Unduhan

Diterbitkan

30-03-2026

Terbitan

Vol 1 No 01 (2026): DESTINASI: Jurnal Ilmiah Pariwisata & Hospitality

Bagian

Original Research Articles

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Hak Cipta (c) 2026 DESTINASI: Journal of Tourism & Hospitality Research

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Cara Mengutip

Sertifikasi CHSE sebagai Fondasi Pariwisata Berkelanjutan: Analisis Efektivitas dan Peta Jalan Menuju Sertifikasi Hijau Global di Indonesia. (2026). DESTINASI: Jurnal Ilmiah Pariwisata & Hospitality, 1(01), 148-156. https://jurnaldestinasi.id/index.php/destinasi/article/view/22