Pariwisata Domestik sebagai Penyelamat Industri: Strategi dan Implementasi di Indonesia

Penulis

Kata Kunci:

pariwisata domestik, pemulihan industri pariwisata, digitalisasi pariwisata, desa wisata, pariwisata berkelanjutan

Abstrak

Pariwisata domestik telah menjadi penopang utama keberlangsungan industri pariwisata di tengah krisis global, khususnya pada masa pandemi COVID-19 yang memaksa penurunan drastis kunjungan wisatawan mancanegara. Artikel ini bertujuan menganalisis peran pariwisata domestik sebagai penyelamat industri pariwisata melalui tinjauan strategi dan implementasinya di Indonesia dan berbagai negara berdasarkan literatur terbaru (2021–2025). Hasil kajian menunjukkan bahwa strategi penguatan pariwisata domestik mencakup diversifikasi produk wisata lokal, digitalisasi promosi dan layanan, pemberian insentif perjalanan, serta kebijakan berbasis keberlanjutan (ScienceDirect, 2024; Tandfonline, 2023; STP Mataram, 2025). Implementasi di berbagai daerah—termasuk program "Work from Bali", pengembangan desa wisata, dan pariwisata inklusif—memperlihatkan keberhasilan dalam menggerakkan perekonomian lokal, meningkatkan okupansi hotel, serta memperluas lapangan kerja (PNB Repository, 2025; Nalanda Journal, 2023; Universitas Dumai, 2024). Namun, sejumlah tantangan masih muncul, meliputi keterbatasan infrastruktur, rendahnya literasi digital pelaku usaha, dan ketidakmerataan distribusi kunjungan wisatawan. Artikel ini merekomendasikan model kolaborasi multipihak antara pemerintah, swasta, akademisi, dan komunitas lokal, yang didukung oleh roadmap nasional pariwisata domestik yang terintegrasi dengan agenda pembangunan berkelanjutan (SDG 8 dan SDG 11).

Kata Kunci: pariwisata domestik; pemulihan industri pariwisata; digitalisasi pariwisata; desa wisata; pariwisata berkelanjutan

Referensi

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Nalanda Journal. (2023). Pengembangan desa wisata sebagai strategi implementasi domestic tourism. Jurnal Tuturan, 2(1), 121. https://e-journal.nalanda.ac.id/index.php/TUTURAN/article/download/118/121

PARIS. (2022). Domestic tourism sustainability framework. PARIS: Jurnal Pariwisata, 1(1), 1. https://paris.ipb-intl.ac.id/index.php/paris/article/download/1/1

PNB Repository. (2025). Implementasi program "Work from Bali" sebagai strategi pemulihan pariwisata. Politeknik Negeri Bali Repository. http://repository.pnb.ac.id/id/eprint/13384/

ScienceDirect. (2024). Domestic tourism recovery strategies post COVID-19. Journal of Destination Marketing & Management, 32, 100896. https://www.sciencedirect.com/science/article/pii/S2212571X23000896

STP Mataram. (2025). Strategi pengembangan domestic tourism di era digital. Jurnal Riset Terapan, 4(2), 2924. https://ejournal.stpmataram.ac.id/JRT/article/download/3805/2924

Tandfonline. (2023). Domestic tourism policies and resilience. Journal of Policy Research in Tourism, Leisure and Events, 15(1), 1098. https://www.tandfonline.com/doi/full/10.1080/15568318.2022.2051098

The Journalish. (2024). Digitalisasi domestic tourism untuk pemulihan industri pariwisata. The Journalish, 1(1), 559. https://thejournalish.com/ojs/index.php/thejournalish/article/download/842/559

Universitas Dumai. (2024). Implementasi domestic tourism berbasis inklusivitas dan digitalisasi. PATH: Jurnal Informatika, 2(3), 266. https://informatika.universitasdumai.ac.id/index.php/path/article/viewFile/732/266

Cover Jurnal Destinasi

Unduhan

Diterbitkan

30-03-2026

Terbitan

Vol 1 No 01 (2026): DESTINASI: Jurnal Ilmiah Pariwisata & Hospitality

Bagian

Original Research Articles

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Hak Cipta (c) 2026 DESTINASI: Journal of Tourism & Hospitality Research

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Cara Mengutip

Pariwisata Domestik sebagai Penyelamat Industri: Strategi dan Implementasi di Indonesia. (2026). DESTINASI: Jurnal Ilmiah Pariwisata & Hospitality, 1(01), 168-177. https://jurnaldestinasi.id/index.php/destinasi/article/view/24

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