Wisatawan Perempuan Solo: Memahami Kebutuhan Spesifik dan Peluang Pasar Strategis dalam Industri Pariwisata Kontemporer
Kata Kunci:
perjalanan perempuan solo, pemberdayaan perempuan, keamanan pariwisata, segmentasi pasar, pariwisata berbasis gender, pengembangan pariwisata berkelanjutan, pariwisata IndonesiaAbstrak
Penelitian ini mengkaji fenomena perjalanan perempuan solo sebagai segmen pasar yang sedang berkembang dengan kebutuhan, motivasi, dan pertimbangan keamanan yang khas, sekaligus mengidentifikasi peluang strategis bagi industri pariwisata dalam mengembangkan produk dan layanan yang tepat sasaran. Metodologi penelitian menggunakan sintesis literatur terstruktur yang menggabungkan publikasi jurnal terindeks Scopus Q1/Q2 dan terbitan terakreditasi Sinta 1–2 periode 2021–2025, dilengkapi data empiris dari organisasi analitik pasar terkemuka. Hasil penelitian menunjukkan bahwa pasar perjalanan solo global mencapai USD 471,67 miliar pada 2024 dengan wisatawan perempuan menyumbang 52,67% dari segmen tersebut; motivasi utama mencakup pencarian kesendirian, pengembangan diri, dan eksplorasi personal, sementara kekhawatiran keamanan tetap menjadi perhatian utama dengan 70% wisatawan perempuan solo mengungkapkan kecemasan keamanan; dan inisiatif pemberdayaan perempuan dalam ekosistem pariwisata menciptakan lingkungan yang mendukung dan meningkatkan daya tarik destinasi bagi segmen demografis ini. Penelitian ini memberikan kontribusi berupa kerangka analitis komprehensif yang menghubungkan motivasi wisatawan perempuan solo, imperatif keamanan, dan strategi pemberdayaan perempuan dengan aplikasi spesifik pada konteks pengembangan destinasi Indonesia.
Kata kunci: perjalanan perempuan solo; pemberdayaan perempuan; keamanan pariwisata; segmentasi pasar; pariwisata berbasis gender; pengembangan pariwisata berkelanjutan; pariwisata Indonesia
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